You know things are in a bad way for the Republican Party when they're taking advice from a horny plumber.
Though his 15 minutes ended several hours ago, several articles (see here and here) indicate that Joe the Plumber continues to capitalize on his behavior and apparently has been "talking strategy with conservative groups."
Not to put too fine a point on it, but given how out of touch and out of step the GOP has become, it doesn't seem that going to a white beer-drinking male for advice is going to help them modernize the party.